The Economic Effects of Design - 2004
The analysis is one of the first thorough approaches analysing the costs and benefits of using design.
Using statistical data and extensive surveys the relationship between the investments in design are compared to the growth rates and profitability of the firms using design compared to other firms. The results are clear. It pays off to use design. Firms investing in design - on average - grow faster, export more and has a higher growth in profits than other firms.